With the creation of NASL things need to change for Miami FC. Fans don't want to hear any more excuses. If approved by the USSF then USL will be in the past and it's time for Traffic to take ownership of this baby!
I don't claim to be a Soccer expert, nor can I say I know how to run a soccer company such as Traffic or a Soccer Club like Miami FC. It's easy to sit outside and criticize, But I do run my own business and I know when things are being done half ass (Pardon the French).
Over at Miamisoccerfan.com Brian Corey wrote a piece called "Hopes and Fears for Miami Soccer Fans". In it Brian goes on to describe the ideal scenarios needed for the "Blues" to be successful in Southern Florida. Following I'll continue that discussion with a few points of my own. Here are a few things that I think need to be done:
-If they change the name it should be "Strikers" no city name needed. Focus on South Florida the region. People identify with the name and tradition. The rivalry with the Tampa Rowdies needs to be a focus. Time to organize the road trip! This one game needs to be a sellout in South Florida. I'm sure we can get a few hundred Rowdies fans down here.
- Play at either Lockhart or FIU Stadium, anything else is a step in the wrong direction. Landshark is too big. Tropical Park is too amateur looking. Signs are needed outside of the stadiums and on the main roads. Let people know you exist!
- Market the team as a major league team! If they do a half ass job like they did last year they will never get more then a few hundred people. They need billboards, advertising, sponsors on the jersey. Look at those people and companies supporting the World Cup bid. Those are the same people that need to be involved with this team. Get Local Celebrities on-board!
-Bring quality players. There needs to be at least one player that will be the face of the team at events and TV. Last year that player could have been Diego Serna but they didn't even use him to attract the Colombians, nor the one time Miami Fusion faithful.
-More exposure on TV, they got on Spanish Network Univision's Republic Deportiva a few times and thats great! If you can't get away games on TV then get them on the Internet like USL did (But better quality). Go Viral, improve the website, (sorry but it sucks). Use fan Blogs and sites to get the word out.
- Study the calendar, take advantage of festivals, events, fairs. Place booths at these events and use the Ultras, volunteers, interns to get the word out. This team is owned by a Brazilian company. Where are the Brazilians? Offer a season ticket package and organize a yearly Soccer tournament during the off season where The German club goes against the Brazilian Club and so on! This year go after the Social Clubs!
- Miami FC Blues Jerseys, shirts, hats and scarfs are hard to get. I've had people contact me on this site looking for jerseys which are hard to find. Create a site where products are available. It's not hard nor expensive. Look at the banner to the right with Miami Ultras gear, there is an example of how to do it!
- We don't know what the budget will be this year for the team, we hope its something substantial since they need to come out with a bang taking advantage of the new league. But as much as they need to market, they also need facilities for the players. I've heard nightmare story's from players that I wont repeat. If you want the players to perform then you need to give them the tools to succeed.
Finally, it's no secret South Florida fans are fickle, stuck up and bandwagon jumpers. Call us Soccer snobs but we want quality football. Give us a winning team and we will get some butts in the stadium. Everyone wants MLS, I hate to compare but back in 2001 with the Miami Fusion we averaged over 11,000. It took 4 years to get there and unfortunately they pre-maturely pulled the plug right when people started to care for the team. Miami FC has already been around for 4 years but many people still don't know they exist! Its time to change that.
If you have any more ideas leave a comment or send suggestions to Miami FC